Press Kit — The Food Questions America Is Asking
Book cover of The Food Questions America Is Asking
New Nonfiction — Food • Science • Culture

The Food Questions America Is Asking
How Journalists and Scientists Are Redefining What We Eat

A journalist-driven exploration of flavor chemistry, ingredient myths, and media truth-seeking — connecting kitchen wisdom to modern food science.

Quick Facts
Author Edmund “Ed” McCormick
Development Editor Max Sinsheimer (three-time James Beard Award winner)
Genre Narrative Nonfiction • Food Science • Culture
Length ~85,000 words
Formats Paperback • eBook • Audiobook
Publication TBD (seeking representation)
Contact ed@capecrystalbrands.com • (908) 273-5600
As Seen In
Outlet 1 Outlet 2 Outlet 3 Outlet 4

About the Book

The Food Questions America Is Asking reveals how journalists and scientists shape what we believe about our plates — from umami’s quiet revolution to the controversy over high-fructose corn syrup. Written by food formulation consultant Edmund McCormick, it blends narrative storytelling with clear, lab-tested explanations so curious readers can separate signal from noise and cook (and shop) smarter.

Why it matters: Food coverage influences public health, policy, and purchasing. This book makes the science accessible and the reporting accountable.

Key Talking Points

  • How journalists and scientists together redefine food literacy in America
  • Flavor chemistry: the engine behind taste, texture, and craveability
  • What consumers get wrong about “natural” vs. “processed”
  • Misunderstood additives (MSG, xanthan gum) and what the evidence says
  • How to read food headlines critically — and cook with confidence

About the Author

Edmund “Ed” McCormick is the founder and CEO of Cape Crystal Brands, specializing in natural hydrocolloids, emulsifiers, and thickeners for modernist and clean-label cooking. A former U.S. Army artillery officer, he later completed his degree in business and communications at Long Island University. McCormick translates complex food science into practical insight for professionals and home cooks alike and authored the comprehensive reference The Beginner’s Guide to Hydrocolloids.

With development editor Max Sinsheimer (three-time James Beard Award winner), this book pairs real journalist questions with rigorous, readable science.

Ed McCormick headshot

Sample Excerpts

The Umami Revolution: “Give a tomato time and heat and what emerges isn’t just a ‘better’ tomato — it’s a recalibration of taste itself, unlocked by glutamates our palates instinctively recognize.”

HFCS: The Sweet Scapegoat: “We chase simple villains because they make complicated diets feel solvable. But chemistry doesn’t vote. It measures.”

Download Sample Chapter (PDF)

Book Details

Title The Food Questions America Is Asking: How Journalists and Scientists Are Redefining What We Eat
Author Edmund “Ed” McCormick
ISBN TBD
Trim / Length TBD • ~75,000 words
Status In development; seeking representation
Rights World rights available

Author Q&A

Years of answering reporters’ questions and seeing how good reporting — paired with clear science — changes how people cook, shop, and think about food.

From real assignments and interviews across outlets, then organized by theme — flavor, texture, ingredients, safety — to mirror what the public is asking now.

It’s a pro-evidence book. Sometimes the safest, most consistent outcome comes from understanding function — whether that’s salt, vinegar, or a hydrocolloid.

Journalists, diet-curious readers, culinary pros, and anyone who wants fewer myths and better meals.

They’ll know why techniques work — and make more confident swaps to get the texture and flavor they want.

Downloadable Assets

High-resolution files for media use. Please credit “Edmund McCormick / Cape Crystal Brands.”

Book Cover — Flat JPG

3000px longest side

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Book Cover — 3-D Mockup PNG

Transparent background

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Author Headshot

Lab coat version

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Press Release (PDF)

One-page

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Sell Sheet (PDF)

Overview + comps

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Sample Chapter (PDF)

Chapter excerpt

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