A journalist-driven exploration of flavor chemistry, ingredient myths, and media truth-seeking — connecting kitchen wisdom to modern food science.
| Author | Edmund “Ed” McCormick |
|---|---|
| Development Editor | Max Sinsheimer (three-time James Beard Award winner) |
| Genre | Narrative Nonfiction • Food Science • Culture |
| Length | ~85,000 words |
| Formats | Paperback • eBook • Audiobook |
| Publication | TBD (seeking representation) |
| Contact | ed@capecrystalbrands.com • (908) 273-5600 |
The Food Questions America Is Asking reveals how journalists and scientists shape what we believe about our plates — from umami’s quiet revolution to the controversy over high-fructose corn syrup. Written by food formulation consultant Edmund McCormick, it blends narrative storytelling with clear, lab-tested explanations so curious readers can separate signal from noise and cook (and shop) smarter.
Why it matters: Food coverage influences public health, policy, and purchasing. This book makes the science accessible and the reporting accountable.
Edmund “Ed” McCormick is the founder and CEO of Cape Crystal Brands, specializing in natural hydrocolloids, emulsifiers, and thickeners for modernist and clean-label cooking. A former U.S. Army artillery officer, he later completed his degree in business and communications at Long Island University. McCormick translates complex food science into practical insight for professionals and home cooks alike and authored the comprehensive reference The Beginner’s Guide to Hydrocolloids.
With development editor Max Sinsheimer (three-time James Beard Award winner), this book pairs real journalist questions with rigorous, readable science.

The Umami Revolution: “Give a tomato time and heat and what emerges isn’t just a ‘better’ tomato — it’s a recalibration of taste itself, unlocked by glutamates our palates instinctively recognize.”
HFCS: The Sweet Scapegoat: “We chase simple villains because they make complicated diets feel solvable. But chemistry doesn’t vote. It measures.”
Download Sample Chapter (PDF)| Title | The Food Questions America Is Asking: How Journalists and Scientists Are Redefining What We Eat |
|---|---|
| Author | Edmund “Ed” McCormick |
| ISBN | TBD |
| Trim / Length | TBD • ~75,000 words |
| Status | In development; seeking representation |
| Rights | World rights available |
Years of answering reporters’ questions and seeing how good reporting — paired with clear science — changes how people cook, shop, and think about food.
From real assignments and interviews across outlets, then organized by theme — flavor, texture, ingredients, safety — to mirror what the public is asking now.
It’s a pro-evidence book. Sometimes the safest, most consistent outcome comes from understanding function — whether that’s salt, vinegar, or a hydrocolloid.
Journalists, diet-curious readers, culinary pros, and anyone who wants fewer myths and better meals.
They’ll know why techniques work — and make more confident swaps to get the texture and flavor they want.
High-resolution files for media use. Please credit “Edmund McCormick / Cape Crystal Brands.”
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