Press Kit

About Cape Crystal Brands

Cape Crystal Brands is a specialty food ingredient company focused on functional, modernist, and culinary science ingredients used by chefs, home cooks, educators, and food professionals. The company’s work centers on helping people understand how ingredients function, how they affect texture, stability, safety, and flavor, rather than promoting trends or dietary claims.

Cape Crystal Brands is frequently referenced in discussions about ingredient transparency, food myths, and the science behind everyday cooking and packaged foods.

Founder & Media Expert

Edmund McCormick
Food science Ingredient Consultant & Founder, Cape Crystal Brands

Edmund McCormick is a food science ingredient consultant and founder of Cape Crystal Brands, where he focuses on explaining how food ingredients function in cooking and food production. His work focuses on explaining how food ingredients function in real-world cooking and manufacturing, with particular emphasis on texture, stability, additive safety, and ingredient misinformation.

McCormick regularly provides expert commentary on topics such as hydrocolloids, emulsifiers, clean-label formulation, and the difference between theoretical toxicity and realistic dietary exposure. His approach emphasizes evidence-based food science and practical context rather than alarmist or trend-driven narratives.

He has contributed expert insights to food, lifestyle, and science-focused publications and works closely with journalists seeking clear explanations of complex ingredient questions.

Media Topics & Areas of Expertise

Edmund McCormick is available to comment on:

• Food ingredient safety and toxicology context

• Common ingredient myths and misinformation

• Texture, thickening, and gelling agents

• Clean-label claims vs functional food additives

• Modernist cooking ingredients explained for general audiences

• How food science differs between home kitchens and industrial food production

• Interpreting “chemical” ingredients in everyday foods

Press & Media Mentions

Selected media appearances and expert contributions include food and lifestyle publications covering ingredient safety, cooking science, and consumer food questions.

(Section may be updated as new coverage appears.)

Images & Logos

High-resolution images and logos are available for editorial use:

• Founder headshot

• Product images

• Company logos (color and white versions)

Download them here

Usage note: Images and logos may be used for editorial purposes without prior approval.

Contact

For media inquiries, interviews, or expert commentary:

Edmund "Ed" McCormick
Food Ingredient Consultant
📧 ed@capecrystalbrands.com

Optional pull quote (editors often lift this)

“Food safety is about realistic exposure, not theoretical danger.”