Global Food and Drink Trends for 2024


Promotions, new products, and recipes.

As we step into 2024, the food and beverage industry sees major changes. We're entering a time when global food trends 2024 predictions redefine our eating habits. This shift includes a mix of diverse flavors and sustainable practices coming together. People now prefer unique food consumption innovations and stress the importance of sustainability and ethical food sourcing. Alongside, the growth in plant-based nutrition and alternative protein sources highlights a move towards health. These changes show that consumers want genuine products that also protect our planet.

Key Takeaways

  • Exploration of global flavors predicts a coherent blend of gastronomical diversity and cost-effectiveness1.
  • Generation Z's discerning approach favors high-quality ingredients while valuing their expenditure1.
  • Redefining luxury focuses on the intrinsic quality of food products enhancing everyday experiences1.
  • Trends point towards a gastronomic escapism, offering solace from the turbulence of today's world1.
  • Technological integration by chefs paves the way for enhanced efficiency, minimized waste, and streamlined accessibility2.
  • Sustainable dining along with innovative natural sugars and ancestral wines define the new normal in menus2.
  • Mushrooms emerge as a versatile star in the plant-based realm, as well as a champion of earth-friendly food innovation3.
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Embracing Global Flavors and Third-Culture Cuisine

The culinary world is changing as it becomes more diverse. Now, 74% of Americans understand that what they eat affects their mental health4. Also, more than 61% feel their food choices are linked to how they feel emotionally, showing a strong connection between diet and health4.

As people become more aware, third-culture cuisine is getting more popular. This type of food mixes different culinary traditions into something new and exciting. For example, #WaterTok has gotten 960 million mentions on TikTok, mainly for posts about flavored sparkling water4.

Third-culture cuisine is growing not just because of what people like to eat. It's also thanks to chefs from different backgrounds who want to innovate and the impact of globalization. Today, you can find wafu Italian restaurants and Filipino-British bakeries around the country. These places offer unique food that adventurous diners love.

Wafu Italian restaurants create a perfect mix of Japanese and Italian dishes. Filipino-British bakeries blend two rich culinary traditions into beautiful and tasty treats.

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The Rise of Wafu Italian and Filipino-British Fusions

Chefs are playing a big role in bringing different cuisines together. A great example is L.A.'s Pijja Palace, where you'll find amazing Indian-American fusion dishes. Places like Bonnie’s are famous for their Cantonese-American fusion meals. This shows how popular and widespread fusion dishes have become5.

Globalization's Impact on Chefs and New Culinary Creations

Global influences are helping chefs come up with new ideas. In Vancouver, chefs like Mark Singson and Jon Kung are making a splash. They use unique ingredient mixes, like pairing Hong Kong egg waffles with karaage5. They are reaching people who love exploring new tastes from different cultures.

Social media is also shaping what we eat. Half of Americans have tried new recipes they saw online. Moreover, 42% have discovered new brands or products this way. Around 29% have tried new restaurants, and 28% have thought differently about their food choices because of social media4.

Consumer Trend Percentage
Tried New Recipes Due to Social Media 51%
Tried New Brand/Product 42%
Tried New Restaurant 29%
Reevaluated Food Relationship 28%


People want more than just food; they seek emotional connections and stories through their meals. Third-culture cuisine offers more than just good food. It nourishes the soul, brings people together, and helps us understand different cultures. As we move into 2024, the world of global flavors will only get richer, inviting everyone to enjoy the feast of third-culture cuisine.

Asian Ingredients Take Center Stage

In 2024, we're seeing a big shift: Asian ingredients are making western food more exciting with their amazing flavors and deep cultural stories. This isn't just a short trend. The western adoption of international flavors shows we're moving towards more genuine food experiences.

Black sesame, ube, and milk tea have moved from being exotic to mainstream6. Black sesame adds a nutty taste to both sweets and snacks. Milk tea is changing up the drink scene with its creamy, delicious taste. Ube, the purple yam, is the '2024 Flavor of the Year', thanks to T. Hasegawa6. You can find it in everything from traditional dishes to new, cool pastries.

Prevalence of Black Sesame, Ube, and Milk Tea

The plant-based meat market is expected to hit USD 8.35 billion by 20247. Asian flavors like ube and black sesame are big in vegan foods now. The demand for vegan Asian foods is growing fast, at a 6% CAGR7. Milk tea is now a favorite, boosting the sales of bubble tea kits and drinks you can have on the go.

Introduction of Diverse Asian Fruits to Western Palates

We're bringing new Asian fruits like dragon fruit, rambutan, and longan
to the West. This boost in different fruits comes as we focus more on being eco-friendly and eating healthy in Asia's food and drink industry7. These unique fruits are popping up in western shops and fancy dishes, in fresh, dry, or powder form.

Ingredient Culinary Uses Perceived Benefits
Black Sesame Ice cream, pastries, salads Rich in antioxidants, adds depth to vegan dishes
Ube Desserts, bread, savory applications Eye-catching color, natural sweetener, vitamin-rich
Milk Tea Beverages, flavored syrups, desserts Comforting, diverse flavor profiles, adaptable
Dragon Fruit Smoothies, cocktails, salads High in fiber, boosts immunity, aids digestion
Rambutan Fruit bowls, jams, sauces Packed with vitamins, exotic appeal
Longan Snacks, desserts, tea infusions Calming properties, adds natural sweetness


The search for genuine food experiences has made authenticity in culinary trends important. It's led to more international flavors being part of western food, thanks to Asia's influence. Asian tastes are not just popular now; they're becoming essential in kitchens worldwide. They're for everyone - whether you love trying new things or are focused on health.

Steps Toward Sustainability in Food Production

The climate crisis affects food production more each day. Regenerative agriculture techniques and plant-based milk powders lead the way in eco-friendly food efforts. They aim to tackle issues like water scarcity and land issues. As eco-aware shoppers, it's crucial to know about sustainable farming and new industry methods. This knowledge is key to saving our planet and keeping our food supplies secure.

Food production causes about one-third of all human-made greenhouse gas emissions8. Agriculture and land use are the biggest contributors8. The link between animal foods and high greenhouse gas emissions, especially red meat and dairy, has sparked interest in alternative proteins and plant-rich diets8. The recent introduction of over a hundred plant-based products shows a strong market growth. They cater to an eco-aware audience wanting sustainability in food and beverage industry items9.

Food waste adds significantly to global greenhouse gas emissions, over 8%8. Luckily, cutting down on food waste and composting reduces methane and CO2 emissions8. These actions are vital for sustainable farming. With the world population nearing 10 billion by 205010, and farming using about 70% of the world’s freshwater10, changing our food systems is essential.

  • Emphasis on alternative chocolates and drought-friendly crops as a response to deforestation and water scarcity.
  • Transitioning to a sustainable food system involves substantial dietary shifts, emphasizing plant-based milk powders and other plant-based foods10.
  • Global initiatives like the EAT-Lancet Commission's proposal for a Great Food Transformation highlight the need for combined efforts in dietary changes, waste reduction, and improved production practices10.
  • Promotion of governance for land and ocean conservation to safeguard natural ecosystems in light of global environmental changes due to agriculture10.

As the climate crisis continues to impact food, the demand for eco-conscious consumption grows. Support from consumers, who often see cost as a barrier to greener choices9, is vital. If wealthier countries adopt more plant-based diets, they'll not just get healthier but will also reduce their environmental impact8. By supporting eco-friendly food production and investing in water scarcity solutions, we can ensure a sustainable food future for us and future generations.

Fun with Fungi: Mushrooms as a Versatile Ingredient

The excitement around mushrooms is changing the way we eat. With around 2,000 types to choose from, food lovers and chefs are getting creative with these eco-friendly ingredients11. Mushrooms with their hearty texture and rich taste are becoming a popular meat alternative. They're being used in everything from stroganoffs to burgers11.

Mushrooms are known for their health benefits. Shiitake and cremini mushrooms are rich in flavor and proteins11. Oyster mushrooms are full of vitamins that boost plant-based meals' nutritional value11.

Mushrooms as an Alternative Protein Source

Mushrooms are becoming a key source of protein for those who eat consciously. Companies like unClassic Foods and Shroomeats are creating tasty vegan products using mushrooms12. Fable Food is making progress with their $8.5 million funding, producing mushroom-based foods that rival meat in flavor12.

Home Cultivation of Mushrooms for Urban Dwellers

Growing mushrooms at home is becoming popular among city folks. It's a way to turn tiny spaces into productive mini-farms. These endeavors showcase the power of local, sustainable food11. With the right care, home-grown mushrooms can stay fresh for a week, leading to delicious dishes right from your urban space11.

Small farming efforts are being recognized by companies like Adapt AgTech and Big Mountain Foods. Adapt AgTech is making waves with their high-tech urban farms in shipping containers, aimed at cities like Austin12. This innovation promotes local food sources and highlights the need for accessible, sustainable eating12.

Company Specialty Protein Source Funding
unClassic Foods Vegan Alternatives Pea Protein, Mushrooms -
Shroomeats Plant-Based Innovation Mushrooms, Pea Protein -
Fable Food Mushroom-Based Products Mushrooms $8.5 Million Series A
Adapt AgTech Urban Farming Solutions Various Cultivated Varieties -
Big Mountain Foods Plant-Based Innovations Mushrooms, Legumes -
Tupu Agricultural Tech Efficient Cultivation Systems $3.2 Million Seed Funding


The excitement around mushrooms shows they're more than a trend. They're a sustainable, nutritious option for current and future meals. Mushrooms bring a world of flavor and health to our tables, whether grown at home or on a large scale.

The Evolution of the Vegetable-Forward Movement

The vegetable-forward movement is changing how we eat, making plant-based diets more popular. Chefs are using vegetables in new, exciting ways, beyond just being a side dish. These changes promote a diet that's good for our planet13. Now, breakfast menus include veggies and grains, encouraging us to make healthier choices early in the day13.

Avocado toast shows how popular veggie-based food is becoming. It appeals to those who value taste and eco-friendly eating13. We’re seeing more plant-based burgers, too, showing off the creativity in this trend. This shift towards veggies is expected to keep growing, reaching $160 billion in sales by 203014.

Dishes inspired by global cuisines are getting creative with vegetables. They're pickled, grilled, and more, showing veggies in a whole new light13. Veg-centric dishes also include flatbreads and pizzas, topped with bright, fresh veggies13.

Veggies are now competing with main courses, moving away from meat-focused meals. Entrees give equal limelight to vegetables, creating a feast for the eyes and palette13. Young people, especially in Germany, are choosing plant-based foods, signaling a global dietary change14.

More people are trying plant-based diets. In the UK, after hearing about the impacts of fishing, 60% of fake seafood eaters are choosing plant-based options14. In Brazil, milk substitutes are gaining interest. And in Thailand, over half the people would eat more plant-based meat if it tasted like real meat14. It's a key moment in the global shift towards healthier eating.

Appetizers are also joining the veggie movement, introducing unique, vegetable-based dishes. Even Mexican dishes and sandwiches are being reinvented with more veggies and less meat. The vegetable-forward movement is thriving, making its mark in fine dining13.

This trend is more than just food; it's about an inclusive, sustainable way of life. It shows our commitment to health, the planet, and culinary variety. Vegetables are now key players in our diets, ensuring this movement's bright future.

Trends in 2024-2

Exploring Dinner through Drinks: Innovative Mixology

In 2024, the world of mixology is thrilling. Here, crafting cocktails is not just about mixing drinks. It's about creating a journey in each glass, filled with the tastes of global cuisines1. This shift to culinary cocktails meets the expectations of Generation Z well. They seek food-inspired drinks that bring both innovation and value115.

Culinary Inspiration in Cocktails

The creation of sensory experiences in beverages has become key in mixology's evolution. Drinks now bring the flavors of meals right into one's hand. This change celebrates the skill of turning meals into mouthwatering cocktails1.

Meal Profiles Emerging in Modern Mixology

The world of craft cocktails in 2024 is breaking new ground. We're tasting drinks rich with food-inspired ingredients. These creations tell stories through their choice of components. They reflect a high demand for quality and a desire for global tastes, especially among Gen Z115.

Trend Description Influence
Premium Ingredients Emphasis on quality water and upscale garnishes. Consumer preference for premium experiences1.
Culinary-Inspired Drinks imitate classic dishes and flavors. The intersection of food and cocktail craftsmanship1.
Global Taste Use of diverse, spicy, and bold global ingredients. Generation Z's willingness to explore new flavors15.
Botanical Blends Incorporation of herbs, florals, and plants. Desire for natural, complex flavor profiles15.


Now, the focus in luxury in food and drinks is not on cost or rarity. It's on the unique experiences, practical benefits, and joy they provide1. Mixologists are pushing limits, blending the art of drinks with culinary wonders inspired by our preferred meals15.

Mindful Drinking and Non-Alcoholic Innovations

There's a noticeable change in the way we celebrate and indulge, thanks to mindful drinking and non-alcoholic drinks. The rise of the sober curious movement is changing the alcohol industry. Now, there are complex, non-alcoholic wines available that don't leave you buzzed.

Younger generations are leading the way in sober curiosity and reducing alcohol intake. For example, 23% of Gen Z and 24% of millennials are choosing non-alcoholic options. This is much higher compared to older generations. This shift shows a growing interest in drinks that are better for our health and fit a mindful lifestyle.

The Rise of 'Substituters' in Beverages

'Substituters' are people who switch between alcoholic and non-alcoholic drinks based on the situation. They are boosting the trend towards alcohol-free drinks. These consumers are also influencing how drinks are made and sold. For example, some chefs are now offering non-alcoholic drinks paired with meals in fine dining spots.

Developing Non-Alcoholic Wines with Complex Flavors

Wine lovers haven't been forgotten as non-alcoholic wines become more popular. Techniques involving teas and botanicals are being used to create complex flavors in non-alcoholic drinks. The global market for these drinks is booming, now over $13 billion, and is expected to keep growing.

This movement towards non-alcoholic options is changing how we view drinking socially. People are choosing these drinks for many reasons, like health, pregnancy, or religious beliefs. The demand for innovative, alcohol-free options is strong and growing.

Demographic Non-Alcoholic Consumption Noted Behavioral Pattern
Gen Z 23% Mindful drinking choices
Millennials 24% Preference for health and wellness drinks
Gen X 6% Experimenting with sober curiosity
Baby Boomers 1% Traditional consumption patterns


Bars and restaurants are adding more non-alcoholic options like mocktails. This reflects how the industry is adapting to new preferences. Alcohol consumption in adults has dropped slightly since 2017. The interest in sober living, like Dry January, shows a lasting shift in how we drink.

The future of the drink industry looks bright. It will focus on variety, health, and catering to everyone. This new era will meet the detailed needs of a mindful consumer base.

Food Trends: Funky Flavors, Ingredients, and Vivid Colors

The world of food trends is always changing. In 2024, we'll see more funky flavors, innovative ingredients, and vivid food colors. This makes for an exciting culinary adventure. There's a 54% rise in demand for products with less fat, sugar, or salt. It shows that people want both exciting tastes and healthy options16. This year, food is not just tasty but also a feast for the eyes. We're looking at snack innovations that look as good as they taste.

Global flavors are making everyday snacks more interesting. The industry is offering unusual flavors that grab our attention16. Social media, like TikTok and Instagram, plays a big role. For example, the "#dupe" trend has about 2.3 billion views. It highlights people's love for unique tastes16. These trends are not fleeting. They show that consumers want something new. The #eggdropsandwich tag got around 9.6 million views on TikTok, proving social media's influence on food trends16.

  • Natural sources are bringing innovative flavors that are both delicious and eye-catching. They're expected to help increase sales16.
  • Ingredients like Sichuan peppercorns and truffle bring global tastes into familiar foods. They please both adventurous eaters and health-conscious folks16.

This year, we're seeing great culinary skills combined with a careful approach. We're enjoying snacks with unique flavors and meaningful qualities. Colors from nature make our food visually appealing. Get ready for a culinary journey that embraces the beauty of food as art. This journey meets our changing dietary needs and preferences.

Consumer Seeking for Authenticity and Comfort through Food

Today, people want real and simple foods that bring back good memories. They are leaning towards authenticity and comfort foods that make them feel cozy. The food industry is getting ready for this change. They plan to mix new ideas with classic tastes in 2024.

trends for 2024-3

Nature-Inspired Food and Drink Colors

People love the beautiful colors we see in nature. Now, they enjoy seeing these colors in their food and drinks. Foods are being colored with natural ingredients like butterfly pea flower and spirulina. This makes meals look amazing and brings a new joy to eating17.

Floral Flavors Bring Comfort and a Taste of Nature

People are chasing real experiences in what they eat. They are finding comfort in flavors like rose, lavender, and violet. These floral tastes look, smell, and taste beautiful. They help us feel a bit closer to nature while we eat17.

Mixing comfort and nature in food is like going on an exciting trip. It can make something as simple as having a drink or dessert feel special. Foods that look or taste like flowers win everyone's heart. They bring comfort and joy, no matter where you come from18.

Consumer Trends Comfort and Authenticity Botanical Influence
Desired Flavors in 2024 Caramel, Fruit, Savory Combos Rose, Lavender, Violet
Lifestyle Alignment Plant-based, Sugar-reduced Natural Coloring, Floral Infusions
Market Trends GenZ's Unconventional Indulgences Elevated Daily Moments with Botanicals
Consumer Preferences Comforting, Nostalgic Foods Authentic Nature-Inspired Experiences


A lot of people, 82% in fact, are trying foods from different cultures. Almost half always want the real deal. This shows us that eating is more than just filling up. It's about connecting with different cultures. In 2024, we'll see a variety of foods that are not only comforting but also bring us closer to the world around us through real, nature-inspired flavors18.

Tech Innovation and Food: Convenience Meets Creativity

The dawn of culinary evolution is upon us, with tech innovation in the kitchen at the center of our lives. Long gone are the days of long meal prep. Today, food technology offers amazing cooking shortcuts. This brings us convenient foods and personalized meal solutions. Here, cutting-edge culinary tools meet the fast pace of city life. They create quality food experiences that are both quick and customized.

Smart kitchen gadgets are key for easy cooking. These tools use tech to do everything from virtual grocery shopping to multi-tasking cooking with little effort from us. The Center for Innovative Food Technology (CIFT) and JobsOhio found that as people want different flavors and options, food processing has had to join this digital change19.

Augmented reality dining takes eating to amazing new levels. Imagine making your meal more exciting with cool visuals and sounds. Or picking your fresh ingredients on a screen before they're cooked just right. This isn't the future anymore; it's happening now. It's the peak of tech innovation in the kitchen.

With these big steps, companies see the need to use resources wisely and focus on being sustainable. New technologies help food companies tackle these challenges well. They check how they use resources to find ways to improve without spending a lot19. This focus on being handy but also sustainable is making a new standard for making and eating food.

Technological Advancement Consumer Benefit
Smart Kitchen Appliances Time-efficient, personalised cooking
Augmented Reality Menus Enhanced Interactive Dining Experience
Online Ingredient Customization Fresher, Individualized Meal Prep
Digital Sustainability Audits Improved Resources Management


The mix of convenience foods and the need for quality food experiences has brought new ideas like mobile food trucks. They really stepped up during the COVID-19 crisis, using their flexibility and lower costs20. This quick-to-adapt business model, along with tech getting popular in the food truck scene in France, shows social change in food20. The mix of caring about society and tech solutions is changing the food world. It creates a complex, woven system of eating that pleases both our taste buds and our sense of right and wrong20.

The future of food tech is bright with promise. From machines that bake for us to smart fridges, tech is changing how we handle food. It's a great time for this culinary revolution. With tech innovation in the kitchen, ease and creativity go hand in hand without losing quality.

This merging of trends is shaping our meals today and in the future. In this era of innovation, we see an amazing mix of efficiency, customization, and enjoyment in food tech and experiences. The table is set for endless possibilities.

Luxury and Affordability: The Hi-Lo Balance in Consumer Choice

In 2024's food world, a fascinating story is told. It's about mixing luxury with affordability. This mix appeals to Generation Z. They like fancy meals that are still easy on the wallet. This shows in the rise of hi-lo dining trends. People still love luxury, but they also want practical, quality meals that are affordable.

Generation Z's Practical Approach to Gourmet Dining

Generation Z's shopping habits are shaping new trends. They love luxury that's easy to reach. In China, luxury buys made up 16% of the world's market last year21. But, Chinese shoppers only made up about 5% of the global market for luxury bed and bath items21. This fact shows their big role in luxury spending. They are also turning to luxury that values money, offering great dining experiences without a huge price.

Affordable Luxuries Elevating Everyday Experiences

Affordable luxury is spreading beyond just food. It's seen in many areas of life. For example, sales in China, Hong Kong, and Macao for Richemont jumped 25% in three months last year21. China's personal luxury market grew by 12%, reaching over 400 billion yuan ($56.43 billion)21. These numbers show that high-end yet affordable items are wanted worldwide. The food industry has a chance to serve this growing market. They can offer products that are both luxurious and budget-friendly, finding a sweet spot between fancy and practical.


What are the global food trends predicted for 2024?

In 2024, expect food trends to center around sustainability, health, and new ideas. People will love eating plant-based foods and trying dishes from around the world. Foods that are good for you and easy to make will be popular too.

How is third-culture cuisine influencing the food industry?

Third-culture cuisine mixes different culinary traditions. Chefs combine flavors from their heritage to create new dishes. This leads to exciting food like Wafu Italian and Filipino-British fusion, appealing to many.

Are Asian ingredients becoming more prominent in Western cuisine?

Yes, ingredients like black sesame and ube are now common in the West. They follow the trend set by matcha. Westerners are trying more Asian fruits, thanks to specialty shops and online stores.

What sustainable practices are predicted to emerge in food production by 2024?

By 2024, we'll see efforts to make food more eco-friendly. This includes new types of chocolate and drought-resistant crops. Practices like regenerative agriculture will also be more common to help the environment.

How are mushrooms being used in 2024 as a food trend?

Mushrooms are popular for their versatility and eco-friendliness. They're being used as a meat substitute and in various dishes. Mushrooms can be grown easily, even in cities, making them a great choice for many.

What does the vegetable-forward movement entail?

The vegetable-forward movement puts veggies in the spotlight. It's all about making vegetables the main attraction with unique cooking techniques. This way of eating is healthier and good for the planet, and it tastes great too.

How are modern mixologists incorporating culinary aspects into their cocktails?

Modern mixologists are bringing kitchen flavors to their drinks. They use food ingredients and methods to make cocktails taste like a meal. This creates complex and intriguing drinks for everyone to enjoy.

What is mindful drinking and how is it impacting beverage trends?

Mindful drinking means choosing drinks with less or no alcohol. This trend has led to more crafted non-alcoholic options. People want healthy drinks that still taste great, no matter where they are.

What types of funky flavors and colors are emerging in food trends?

In 2024, expect to see bold and colorful foods. There will be snacks and dishes with interesting flavors and eye-catching colors. Natural color themes are becoming more popular too.

How are consumers seeking authenticity and comfort through food and drink?

People want foods and drinks that feel real and comforting. They're drawn to natural colors and flavors. Such foods offer a taste of nature and comfort.

How is technology influencing food convenience and creativity?

Technology in 2024 is making food more fun and easy to get. From pizza vending machines to augmented reality in dining, good food is becoming more convenient. There are also apps to help with grocery shopping and meal planning.

What is the hi-lo balance in consumer food choices?

The hi-lo balance is about mixing luxury with affordability. Young people, especially, want good food that's not expensive. Brands are creating products that are both high-quality and affordable, meeting modern tastes.

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Well That's the Story. I hope it was helpful. Let's Hear Your Thoughts!

We've shared our insights, and now it's your turn! Have an opinion, a question, or a story to share about this article? Dive into the comments below and join the conversation. Your voice is a crucial part of this community, and we're eager to hear what you have to say.

Thought that was fascinating? Here’s another story you might like:

See: The Hydrocolloid Glossary

For further reading:

Hero Ingredients: How Hero Components are Shaping Food Choices in 2024

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Ed McCormick

Chef Edmund

Edmund McCormick is the founder of Cape Crystal Brands and EnvironMolds LLC. He is the author of several non-fiction “How-to” books, past publisher of the ArtMolds Journal Magazine, editor of Beginner's Guide to Hydrocolloids, and author of six eBook recipe books available for download on this site. He resides in Far Hill, NJ and lives and breathes his food blogs as both writer and editor. You can follow him on Twitter and Linkedin.

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